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The ultimate ghetto cruiser of the '70s was the Chrysler
Cordoba. One of its standard features was leather seats. The ad wizards
doing the commercials hired Ricardo Montalban as the spokesman.
To take advantage of his exotic voice, they decided him
saying just "leather" wasn't good enough. They invented a term
that would roll off his swarthy tongue. They came up with "Corinthian
leather". No Corinthian columns, however, died to make Cordoba
seats.
In popular usage, saying something comes complete with Corinthian
leather implies it's an attempt to dress up the prosaic with some cheap
shit.
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