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Burning
Bush Christian Bible Book Xchange
Introduction
Martin Deck, former owner of Windsor's
legendary South Shore Books, suggested this ad. Terry and I fleshed out the
copy and book list. The "Come on down, bring a buddy, tell a
friend" entreaty was taken from a regular TV commercial for a Detroit car
dealership.
I don't think anyone appreciated my map
that made Toronto appear much closer to Windsor than it
actually was. When I worked as a self-serve gas station attendant in
university, I would get a lot of American tourists asking to buy a map of Canada.
Normally they just wanted to drive to Toronto. They
seemed to be unaware that Canada
was the second largest country in the world by land mass and buying a map of Canada
to get directions to a city 4 hours away by car probably wouldn't be much
help. At that scale, the 401 between Windsor and Toronto looks
like a straight line. They even seemed disturbed when I told them Toronto was
4 hours away. Many times they'd cross the Windsor-Detroit border at 9 pm
thinking Toronto was a suburb and they could hit the GTA about 10 pm and go
clubbing. To save them $3.50, I'd draw for them a map similar to the one that
appears in the ad. Once I had a guy that wanted a map of Canada so he could
find a local bar. Sigh.
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