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Corporate Podcasting?

Think of it as "morning announcements" for the iPod generation

Your employees, your clients, and the customers you want to reach are -- more and more -- eschewing radio and music and turning to the Internet and iTunes for free downloadable audio content. People are hungry to fill their daily commute, their workout time, and the hours they spend on planes and airport security lines with podcasts -- free talk shows available for download over the Internet and Apple's iTunes.

Let's face it, your online readable content is in competition with whatever else your intended audience can find on Google. In the age of the fast-paced Internet, where a page is thought to be "sticky" if it holds a surfer's attention for more than a single minute, how do you truly deliver news, product information, upcoming events, and critical company wide knowledge over the Internet?

The Answer Is Podcasting

While no doubt communication in any form is crucial, especially in a diverse corporation, a corporate podcast gives you a chance to deliver your message to employees or clients with immediacy, focus, and even intimacy.

Bottom Line, Podcasting Is the New Radio

Consider, why has radio survived for a hundred years, a technology roughly unchanged, as a means of profitably delivering entertainment and information? Because radio can deliver content in ways and places TV, print, and the Internet can't.

The advantage of podcasting is it is a form of broadcasting and narrow casting that doesn't require a massive outlay of capital. No need for a production studio, an on-air booth, and a transmitter. A web server, a laptop, an inexpensive microphone, and even freely downloadable software are all any company needs to start turning out an effective podcast.

Don't Wait!

People are creatures of habit. Right now people are hungry for podcasts that fit their interests. As more and more individuals and organizations turn to podcasting to fill the niches, a corporation's opportunity to occupy a cherished spot on the target audience's download schedule will narrow.